#TakeTheKnee, Part II: Why the NFL Teams Must Allow the Protests to Continue

The NFL is subject to a Collective Bargaining Agreement, the most recent version of which went into effect in 2011.  The term of the current CBA is ten years and it will expire in 2021 (the "NFL CBA"). 

In the overwhelming response to my prior writings on the #TakeTheKnee controversy (the first article from 2016 here, and yesterday's post here) one astute commenter asked whether the NFL Collective Bargaining Agreement has any impact on the NFL's official stance on player protests in uniform.

In short, a close reading of the NFL CBA shows exactly why the NFL has no choice but to let the players protest, at least within the confines of the 2017-2018 season.  

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Free Speech, The NFL, The President & #TakeTheKnee

It was slightly over a year ago that I wrote about the new (at the time) controversy that was roiling the NFL, which was Colin Kaepernick's decision to take a knee during the playing of the National Anthem prior to the 49ers games.  The purpose of Mr. Kaepernick's actions was to draw attention to police brutality issues among other things.  The media and the talking heads on ESPN in particular seemingly couldn't stop talking about it.  

At the time, from a legal standpoint it was quite simply about the rights of an employee to voice their personal opinion in a very public way while working for a private employer.  The NFL, as you know, is not the US Government, nor is it a state or municipal government for that matter.  The NFL is a private entity, as are the 32 NFL franchises that employ the NFL players.   Because of this fact, there is no civil rights issue, and there is no free speech issue.  It is WELL settled that private employers can dictate employee conduct while the employees are on company time - for instance  when an NFL player is suited up on the field about to being playing a nationally televised game.  

Fast forward one year, and the debate has persisted.  Mr. Kaepernick was released by the San Francisco 49ers and and not been signed by another NFL team despite there being a clear need for starting caliber quarterbacks. 

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Music Law Update: It's Not About Just the Recordings Anymore

For the times they are a-changin' - Bob Dylan

It's no secret that since 1999, the high water mark in terms of sales volume for recorded music, sales revenue has been cut roughly in half due to the disruption caused by internet distribution (legal and illegal) and now by streaming services. 

In fact revenue is so scarce that recording artists are getting extremely creative in devising ways to great cash. 

For example, Gene Simmons (yes that Gene Simmons) will personally travel to your house - at his own expense - to deliver a 150 song boxed set.  The price tag? $2,000.00.

For my musician clients, this story is actually a very important statement about how the revenue in the music industry has evaporated.

While this seems like an outrageous publicity stunt, this goes to show that you have to turn to non-traditional techniques to raise money. I.e. if you can't sell records on their own, then pair the records with some other "experience" that will entice your fans to pay you. Could it be a culinary event? Wine or beer tasting?

The subtext here is that the marketplace doesn't value recorded music the same way it once did. As creators, that is a hard truth that isn't easy to accept.  Some out of the box thinking can go a long way to help generate revenue to support your artistic career. 

If you want to schedule a consulting session with me to help you grow your business, please contact me

A New Video Series: Tuk's Rules

Communication is so vastly different today than it was even 5 years ago.  In an effort to stay ahead of the curve and communicate effectively to the business leaders of today, TLO presents a periodic video series entitled Tuk's Rules, on the TLO YouTube Channel, which you can find right here. 

The videos are also hosted on the TLO Video page. 

Better yet, watch the most recent episode below for yourself right here....

Selling Your Business - Where to Start?

Whether you have built up your business over decades, or your business has developed quickly, selling a business can be a tricky process.  It may have taken you five years or twenty years, but either way, starting and growing a business to maturity is an all consuming proposition.

Many times, the sale of a business can set up your retirement if you can realize enough value from the transaction.  But how do you begin?

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