The lifeblood of Nonprofit Organizations (NPOs) is fundraising. Fundraising is often a mysterious and daunting task for smaller NPOs, and in fact a whole industry has sprung up to service that need with professionals who can, for a fee, create and direct your NPOs fundraising strategy. Now, a newer model emerges in NPO management circles that calls for spreading the fundraising responsibilities throughout the NPO staff - not just the development team.